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The Power of Simplicity

Growing up in the 1940’s Ingvar Kamprad struggled with dyslexia.  As a reward for trying hard at school his father gave him a gift of money and he used it to start a small furniture business.  One day as he struggled to fit a table into the back of a car his colleague observed, “This table takes up too much space.  We should unscrew the legs.”  It was a lightbulb moment.  Flat-pack furniture was born.

 

Sixty years on and IKEA is a multi-billion dollar business.  Around the world 60 million Billy bookcases grace our homes and every 3 seconds another one rolls off the production line at a factory in Sweden that makes nothing else.

 

Of course Kamprad is not the first carpenter to take a traditional idea and so revolutionise it that it sweeps the world.  Two thousand years ago Jesus took the faith of His fathers and transformed it into a movement that easily translated into every culture and nation, and rapidly spread through the world.  Like Kamprad He met with resistance from those who objected to these new-fangled innovations, but also like Kamprad, in the end the beautiful simplicity of His ideas proved irresistible.

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Simon Allaby

Simon Allaby

Simon is an evangelist, speaker and pastor, ordained in the Church of England in 1990. Since 2010 he has divided his time between Turn the Page and serving as Pastor of Bolney Village Chapel.

Simon’s books

His sixty-second stories, collected in pocket-sized books from £1 each. They’re made to be given away, so pick up one for yourself and one for a friend.

Latest book

Twelve stories of hope, written with Off the Fence, a Brighton and Hove charity working with people who are homeless or at risk. Blank pages at the back let churches and charities add their details.

£1.00

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